Abstract

Marketing is a competitive field that demands continuous improvement in the delivery of persuasive messaging to target audiences. The most recent successes in finding competitive advantage are achieved by professional marketers through technology. In this report, we will consider how Virtual Reality and Augmented Reality (AR/VR) will impact the marketing profession. We will review our research into the background of AR/VR, the sensor technologies that enable these advances, a review of the available hardware types, their positioning in the marketplace, and their use cases. We will then review current best practices in digital marketing as shared by key presenters at the 2017 University of New Hampshire Digital Marketing Conference. This will be the basis of a discussion about how AR/VR might embrace these current practices, render them obsolete, or depart from them to establish completely new methods. The new ecosystem driven by advances in VR and AR technology make a powerful new tool available to engage with their audiences at a new intense emotional and psychological level. We will discuss AR/VR’s evolving uses in entertainment, therapy, training and pornography. A review of risks is included. We conclude with analysis and projections for future use cases in social media, business practices, education, and for opportunities that may accrue to marketers because of AR/VR.

Feedback/Errata

Leave a Reply

Your email address will not be published. Required fields are marked *