Contents

  1. Title Page

  2. Copyright

  3. Abstract

  4. Introduction

  5. I. Main Body

    1. 1. Definition and History of Augmented and Virtual Reality

    2. 2. Taxonomy Overview

    3. 3. Augmented and Virtual Reality Ecosystem

    4. 4. Virtual Reality Systems- Fully Immersive

    5. 5. Augmented Reality

    6. 6. Sensors for AR/VR

    7. 7. Traditional Marketing and Digital Marketing

    8. 8. Digital Marketing Concepts and Practices

    9. 9. Risk and AR/VR

    10. 10. Discussion

    11. 11. Marketing and Advertising in VR and AR

    12. 12. Conclusion

  6. References

  7. Tables

  8. Appendix 1

  9. Appendix 2

  10. Appendix 3